How SEO or Page Ranking - Which is More Important
If you believe in SEO or page rank and do not ask yourself what is its importance and what is the most important one of them. You are wasting your time wondering about the correct answer to this question, because even if you know there is not much you can do to use this information.
Why do I say that? Because SEO, or search engine optimization, is a way of designing your website, and putting content into it, to satisfy search engine algorithms. Today's search engines have become so sophisticated that if you achieve this, you will also satisfy your website visitors. If you satisfy your website visitors, they will stay on the page they landed on and read it. They will then click to read other pages on your website, and possibly make a purchase.
Sure, some will leave immediately, but if search engines feel that your content is good enough to get a high position in their indexes for the search term, or keyword, that a visitor used to reach your webpage, then it's more than likely that you'll score high Relatively more people on your website compared to a lower rate.
Now, consider if you think Google PageRank is more important (and correct PageRank, not PageRank). You will then spend more time trying to return links to your website than you will spend properly optimizing your site and filling it with good content. If you succeed in this difficult task, Google, and possibly other search engines, will list you a little higher in their indexes, not because their spiders thought your site was relevant to the search term used by potential visitors, but because others nonetheless.
You will then get visitors to your website, and the page they land on must be relevant to the search term they used or they will leave immediately. If appropriate, they will stay, perhaps visit other web pages and possibly make a purchase.
So what's the difference? You basically get the same end result. How do you know the importance of each one of them. There is only one simple way to do this, and it is one I have used more than once. Design two sites around the same keyword. Make the keyword the name of the website and then apply classic SEO theory to one website, including some extra special tips that can make the difference between success and failure — in fact, they do.
Now apply minimal SEO to one another and make sure you have exactly the same content in all of them, but rewrite it to avoid duplicate content or it would negate the test. However, with the second site, you should create as many links to your website as possible, using non-reciprocal links where possible, but reciprocal links when necessary. There are several ways you can generate a lot of one-way links to specific pages on your site, and you should make this the home page for the purposes of this test.
Wait 4 weeks and then check Google, Yahoo and MSN to see where each of your home pages are. You will find that your first website will generally be listed higher for the keyword that both sites are built in a circular motion. Check back about 3 months later and you will likely find that Website 2 will appear higher as the links start to go live, but then Website 1 will override the Website as it creates its own links naturally.
Basically, what this proves to me is that it is essential to optimize your website for search engines in the classic way, but to get the best results you should And your good level of links to your web site. There are simple ways to achieve both, but that will be the topic of another article. And at the end of the article, if you implement what I told you it will work best in your blog. I know there are exceptions to this, and I've highlighted them in some of my e-books, but that's generally the case.
So, the answer to the question: SEO or Page Rank, is that neither is more important. Both are equally important, but it is possible that you could do one better than the other, and then you might be tempted to say your method was the best. But you would be wrong!
If you find what is the best, you will not be able to use this information because the rules of search engines are temporary but good honest content and classic SEO has always prevailed, as is the case with a large number of links that others follow to get to your website.