The rules of search engine optimization
Rules In SEO
If you want to build a successful online business, you can spend as much money as you can on a Google AdWords campaign and other forms of advertising. However, it has been proven in the field of search engine marketing that at least 40% of the time your customers will find you through Google and other search engines.
This fact alone makes it very important for any serious online business owner to learn the basics of search engine optimization. If you can't do it yourself, at least you can't be left clueless about the methodologies if you decide to hire an SEO specialist.
And what are the basics of these SEO?
Website design and navigation
These are the most important aspects of search engine optimization. A website that succeeds with both search engines and website visitors are the ones that are easy to navigate and designed in simple HTML. When these two elements are combined, they make up for a good visitor experience and ease of crawling by search engine spiders.
Some of the things to avoid in web design are dynamic pages, URLs, frames, flash elements, Java script and image maps for linking web pages or creating a sitemap.
Keyword search
SEO is based on the premise that an unknown number of Internet users search for a bunch of things on Google by typing in search terms called keywords. If you want to know the right popular keywords for the business your website is for, do a comprehensive search for keywords.
When deciding which keywords to use, there is one rule: "the more specific the better". If you own a dating site, for example, "true love" or "soul mate" may be very broad. Turn on keywords in foreground and wordtracker. You might find more suitable keywords for your site like "marriage true love", perhaps?
Keyword density and relevance
Search engines, specifically Google, determine which websites are at the top of the search based on relevance to the topic. This is determined in part by keyword density, or the number of times a keyword appears in the content of a web page.
Write your content by density. Don't spam, though. Apart from the gibberish, spam content is also flagged by search engines and websites containing it are removed from the index.
Relevancy and links provided
Search engines also consider inbound links to your site (specifically, their number and quality) to determine how relevant your website is to a keyword.
Take the time to find sites that are relevant to your website. Also, make sure that the hyperlink to your site on the other website contains your keywords.
Don't scoop and hook though. Google once penalized websites you link to 200 to 300 other sites per month.
Opportunity on every page
On every page on your website, there is actually an opportunity for you to rank for a different keyword each time. Notice how two different pages are created by the same website for the same keyword. Go ahead and assign different keywords to each one. Write and improve accordingly.
Summary:
If you want to build a successful online business, you can spend as much money as you can on a Google AdWords campaign and other forms of advertising. However, it has been proven in the field of search engine marketing that at least 40% of the time your customers will find you through Google and other search engines.
This fact alone makes it very important for any serious online business owner to learn the basics of search engine optimization. If you can't.