What is the relationship of SEO to digital marketing and what is meant by SEO?
What is meant by SEO?
Search Engine Optimization or Search Engine Optimization (SEO) is a practice carried out with the aim of getting targeted visitors from organic search engine results.
The most famous of these practices is creating high-quality content, optimizing content for the top of search engine results for a particular keyword, and creating backlinks or backlinks.
In short, SEO prepares your site to appear in organic results.
What is the benefit of search engine optimization?
The search results pages are divided into two parts:
Paid Results or PPC Advertising
Free Results (Membership)
The goal of SEO is to improve your site's ranking in the second section (organic results).
The main advantage of SEO is getting targeted visitors to your website, online store or even your company for free, month after month.
How do search engines work?
Search engines such as Google, Bing and others use programs called search spiders or robots (bots - spiders) to explore the Internet and collect information in order to discover new content and sites.
crawling process
These programs or search spiders start crawling a site known to them and keep tracking links from article to article and from site to site to discover as many links and content as possible.
The content on these pages, along with the context of the links they follow, helps search spiders understand and build on what each page is about.
These sites or pages are ranked in a huge search engine database called the search index (index).
When the user searches for a keyword in the search box,
The search engine uses complex algorithms to extract the most accurate and useful results for a search term or keyword from its own search index called index.
There are a lot of factors that go into search engine algorithms, and those factors evolve all the time to keep pace with change in user behavior and advances in machine learning.
Here is a list of the most important of these factors, according to a survey of SEO experts:
What are the types of search engine optimization strategies?
1. White Hat SEO
White hat SEO strategies are the best and safest way to improve your search engine rankings.
The methods you rely on here are the methods Google recommends you use to help your site rank better in the results.
These methods include, for example:
Create high-quality content: High-quality content brings potential customers who are interested in your business. This greatly helps improve your ranking to help you reach more targeted visitors.
Promote your brand on social media: Social media also helps you direct visitors to your site. You can also boost your presence there by sharing articles and news from your website from time to time to attract potential customers to your page to help you build a distinct brand.
Helping Google find and understand your site: Is high-quality content enough now? no! In solving Google encountered a problem on your site, know very well that Google is a robot that reads code and does not see what we are doing at all, this is the problem that we face in search engine optimization.
You have to make sure that your site is indexable (you can use robots.txt to tell Google which pages you want to crawl and which pages you don't want to crawl and include them in the search results), so that Google can crawl your site properly, if you have a A proper sitemap.xml containing all your important pages.