SEO rules in content writing: the 5 most important things to focus on
One of the greatest challenges facing content writers and online marketers is writing content that is both search engine friendly and attractive to readers. Here, we find that search engine optimization, or SEO for short, is one of the most misunderstood concepts on the Internet.
However, writing SEO content is not complicated if you keep in mind that the reader comes first, followed by search engine algorithms. First, you have to prepare high-quality content in proper language and in a way that the reader enjoys, then you must improve and develop this content to make it easier for different search engines such as Google to find it by writing SEO content or what is known in English as SEO copywriting .
The 5 most important things to focus on when writing SEO content Before we talk about the five basic elements of writing SEO content, it is worth noting that you do not need to optimize every article on your site for search engines. In some articles, you may have to abandon SEO elements such as keywords, for example, and keep them as they are for your audience to read and increase their confidence in you, and to build a base of loyal readers. This will help you a lot if you decide to improve your site's ranking on search engines.
As for the five basic elements that you should focus on when writing SEO content, they are as follows:
1- Address:
When you are optimizing an article for search engines, you must include keywords in the title.
The closer the primary keyword is to the beginning of the title, the better. You can also use two different titles, one for your readers to see, and the other for search engines like Google or Yahoo to pick up. You can use some SEO tools or SEO plugins, such as the WordPress SEO Plugin, to get an additional title for your page in the Title Tag (which are HTML elements that provide information about the topic of a specific page on the Internet to both search engines and visitors).
Focusing on keywords in the title makes a lot of sense from a search engine's point of view. The title is the first thing any potential visitor to your website will see. When users search for information using specific keywords, they want to see the same keywords in the same order on the search results page.
Here, make sure that the number of title characters does not exceed 72 characters, and that the title is fully visible on the search results page, as incomplete titles may not leave a good impression on users, and reduce access to your site. You can ensure that the title is of appropriate length and will be fully displayed on the search engines page with To the web tool.
2- The Meta Description:
The process of writing SEO content includes making the content more elegant, so to speak, for search engines. This is what the Meta Description does in English. This description is the small paragraph that appears under the heading on the search results page. And after the reader is satisfied with the address that you used, he will look at this small paragraph, which is an example of the content included in the site, which makes it a key role in choosing the reader to click on the link to go to the site or not.
Although there is no conclusive evidence that the use of keywords in this section affects the ranking of your site on the search results page, it is still recommended to use them. Start the meta description with a sentence that includes the main keywords. Briefly introduce your page content. Make this paragraph your platform to assure the reader that your page is exactly what they are looking for.
Make sure that this description is no longer than 160 characters in order for it to be fully visible on the search results page. You can make sure that the paragraph length is appropriate and that it will be fully displayed on the search engines page through the To the web tool. In order to create your metadata description, you can use the various SEO plugins and tools that you can add to your content writing system (WordPress or other).
3- Content :
In terms of search engine optimization, the content should be mainly centered around the topic of the keyword. It is also known that a very short article will not stand a chance of winning a higher position on the results page against a page with more information.
So make sure that the content of your page or articles is not less than 300 words. Writing the first sentences that include the main keywords in bold also contributes to raising your page ranking. Also read: Everything you need to know about web writing.
4- Keyword Frequency:
Keyword frequency means the number of times the target keyword appears in the content. Keyword Density is measured by calculating the ratio of its frequency to the total number of words. It is well known that keyword repetition affects your site's ranking on the search results page, unlike keyword density, which has no effect. But in any case, you need to calculate it in order to know the appropriate number of repetitions of the keyword.
5- Hyperlinks:
Hyperlinks are the basic rule of the Internet. Search engines want to know that you are in good contact with the rest of the sites on the Internet. Many people make the mistake of focusing on searching for backlinks, that is, making other sites promote their site or page by publishing the link to this page on various sites.