What is SEO and how does your article appear in the first search engine results?
The concept of SEO resonates with many, and many companies require a SEO expert among their work team, so that it has become an obsession and a point of fierce competition between many startups and different sites on the front page arena of search results. What is SEO, and what is its relationship to search engine results? We will make sure that this article is useful for those who have no idea about search engine optimization and for those who have some skills and want to develop them, as there are no secrets anymore.
What is seo?
SEO is an acronym for Search Engine Optimization, and it is a continuous process of improving your site pages with the aim of appearing in the first results in order to attract and bring different visits to achieve your marketing goals. It is also a long-term process, meaning that the results of work and improvement may take months to see the difference. If you have a website and you mainly aim to increase traffic, then knowing what SEO is and its different strategies is important to you.
It is true that all sites need visits, but it is wrong for the SEO expert to focus on them, neglecting their true purpose, so what is the point of attracting the wrong audience that does not serve your goals? For example, “Salma” sells hand-knitted sweaters, and on her blog she publishes articles on how to make it, the types of threads necessary, and how to use each type. In the event that it chooses the keyword (threads), the competition for it may be weak on the search engines, in this case it can lead the search results.
But the problem is that most of the people who search for the types of threads and how to use them are usually interested in sewing their own jackets. It is likely that the majority will not be interested in the services provided by Salma despite the high visits that she will receive. However, if you use the keyword (beautiful jackets), for example, you may be able to reach the real target group.
The lesson learned here in getting to know what SEO is is that if you want to get satisfactory results, make sure that what you provide, whether the service or product, matches what your visitors are looking for. It's not just about visits, but about defining what you want and finding suitable keywords that will bring you visitors who want what you offer.
How do you find the right keywords for the SEO plan?
The keyword is the word or group of words that the user types on the search engine to reach what he wants, and it is the keyword that your page you are working on is talking about. There are many tools that help you choose the appropriate search words, such as Google Keyword Planner, which provides you with information about the search rate based on Google statistics itself. To choose the right keyword, pay attention to:
Your keyword has a high search rate.
The competition is weak or medium: pay attention to the level of the first sites that top the results, make sure that they are not large sites that have high credibility with search engines, old sites (the age of the site) that have huge traffic are difficult to compete with.
Choose a keyword that serves your goals and targets your potential customers.
Many SEO experts try to focus on keywords that have a very high search rate, so the competition is weak for keywords that have a lower search rate. For example, Amazon gets a large number of visits to the word DVD and also gets visits to dvd titles such as Toy Story, Dark Knight, and others. None of these titles compete with the number of visits brought by the word DVD, but together they outperform it by far.
So, when you delve deeper into what SEO is and try to choose your keywords, don't just focus on the ones that get huge search rates, but use some of the less popular ones as well. In this case, the Keyword Tool will be a good option for spotting ideas. Write the word that your topic revolves around and it will offer you several options to add other words. Unfortunately, although the tool arranges the results from highest to lowest according to the search rate, it does not show the search rate until after payment.