What is technical SEO and how do you make your site technically ready?
Technical SEO is an important step in the entire SEO process. If there are problems with SEO from technical SEO, it is likely that you are not finding the expected quality in the optimization process as a whole.
So it is essential to make sure that you understand what technical SEO is and how to correct it.
In this article, you will learn what technical SEO is, what are the best practices to follow and how to conduct a technical audit of your website with this technical SEO checklist.
What is technical SEO?
Technical SEO refers to the process of optimizing your website for crawling and indexing. With technical SEO, you can help search engines access, crawl, interpret, and index your website without any issues.
It is called “technical” because it has nothing to do with the actual content of the site or the promotion of the site. The main goal of technical SEO is to improve the infrastructure of a website.
To understand what the true meaning of Technical SEO is, let's start with some basic terms.
What is seo?
First, let's recap what is search engine optimization? The simplest definition is that SEO is the process of optimizing your website for search engines.
Optimization in the context of SEO means:
1- Ensure that search engines can access and index your website without any problems.
2- The presence of high-quality content commensurate with the researcher's purpose.
3- Giving search engines the right signals to understand your website structure.
4- Help search engines understand the meaning (context) of your content.
5- Giving search engine algorithms reasons to trust your website and rank it higher than other sites.
Once you do all of the above correctly, your website will be SEO friendly and a candidate to appear on top among all search results for many searches (related to your content).
How to start - SEO - SEO?
You should know that the first step that search engines take long before they answer a search query, is the process of crawling and indexing.
During this process, search engines search for publicly available web pages to add to their index.
They discover, read and organize these pages in their database so that they are later accessed by their algorithms to provide accurate answers to queries entered by users.
To get the full picture, look at the chart below that shows the three main pillars of SEO: Technical SEO, On-Page SEO, and Off-Page SEO.
On-page SEO has to do with content and how you can make it more relevant to what a user is searching for and off-page SEO (also known as link building), which is the process of getting mentions (links) from other websites to increase trust throughout the ranking process.
The best technical experiences in technical SEO search engine optimization
Now that it is clear what technical SEO is, let's see what are the best practices to follow.
You can use the list below to conduct your technical SEO audit:
1- Select your preferred domain
2- Optimizing the Robots.txt file
3- Optimize your URL structure
4- Navigation and site structure
5- Navigation track menus
6- Implement structured data coding
7- Primary URLs
8- Improving the 404 page
9- Improved XML Sitemap
10- SSL and HTTPS
11- Site speed
12- Improving the experience on smartphones
13- Accelerated Mobile Pages (AMP)
14- Numbering pages and multilingual websites
15- Register your site with webmaster tools
Summary
If you've reached this point, you probably have a pretty good idea by now about what technical SEO is and why it's treated separately from on-page SEO and off-page SEO.
Even if you've done it before, it's always a good idea to do a technical SEO audit of your website, and this is the technical SEO checklist.
*- Select the preferred field
*- Check and improve your robots.txt file
*- Check and optimize your URL structure
*- Review the navigation and website structure
*- Add a scheme to mark up breadcrumbs
*- Add structured data to your homepage
*- Coordinate the site architecture
*- Check your canonical URLs
*- Optimize your 404 page
*- Enable HTTPS
*- Consider using Accelerated Mobile Pages (AMP)
*- Check pagination and multilingual settings
*- Register your website in Google Search Console
*- Register your website with Bing Webmaster Tools