SEO guide for beginners
The Marketing Experts Company knows the value of search engine optimization for electronic stores in order to increase sales, as this feature can achieve a large number of sales that may be comparable to funded advertising campaigns, for free, as it depends on understanding competitors and customers through its professional tools, with which you can You learn it yourself and master it over time.
What is search engine optimization?
It is called SEO, and it is an acronym for Search Engine Optimization, which means in Arabic “search engine optimization”, and it is the process through which the store’s advertising content is formulated in a way that is compatible with audience searches on Google and other search sites, where we enter the words that people use in search Within the product titles and descriptions, which makes them appear in the search results for free, so they find their request for you to become your clients.
Your appearance in the first search results depends on several criteria and studies, and this makes many companies employ people who specialize mainly in SEO, and this is what we do in the Marketing Experts Company, where we choose professionals with previous experiences and successes in this field, on the basis that we can tell you the real and full factors of your success in search engine optimization and appearing in the first results.
Marketing experts offer SEO standards for beginners
① keywords
They are the terms that people use to search on Google on a daily basis, and you will find them when you start typing a search term in his search box. He suggests several search terms to you. These terms have been used by people before and are included in his data. You can also find them at the bottom of the page. Search under “related searches.” This is the first tool for beginners to know what people are typing on Google every day.
② search rate
It is the number of monthly searches for a specific word by users. There are keywords that have high searches, while they are low for other words. In fact, using a short keyword has more searches than long keywords, for example: people search for the word “benefits.” herbs” at a greater rate than they searched for the word “cardiovascular benefits of herbs,” because the first word is more general, and the second is more specialized.
You can learn about the rate of users searching for a specific word using SEO Keyword search engine optimization tools, and you have a free tool on Google which is the Google ADword Keyword Planner, and there are other paid and inexpensive tools, and we at Marketing Experts take advantage of all these tools in order to Search Engine Optimization.
③ the amount of competition
It is the number of competitors for you on the same keyword, and the competition is high for the words used by many competitors, and just as the short words have a high search rate, the competition rate is also high for them, and this is where the SEO game begins, and search engine optimization tools massage you Also on the amount of competition.
④ competitor analysis
Marketing experts are fully aware of the importance of knowing competitors, and this makes them study them professionally when developing an SEO plan. Study competitors to outperform them in search results, and you will be the first result, when providing better content than them, and more attractive titles.
Marketing experts show you how to succeed in search engine optimization
The rise in searches depends on a number of factors:
① Compete on a word that you can compete with
It is not permissible to be deceived by the high search rates for a word without looking at the amount of competition for it, because - as a new store - when you use it, it will not be in the first search results, and it will not even appear on the first page of the search, but you have to maneuver by choosing a medium or low word. Competition, even if the searches for it are lower, are opportunities for you to reach customers in the beginning, before gradually escalating and later being able to use high-competition words.
② Make yourself fully associated with the keyword
Google suggests the content related to the keyword with a specific and close link more than the content that entered it and imposed it on it because it is good, and one of the signs of the keyword’s association with the content is making it repeat in it at an appropriate rate, neither is it too much nor is it too little, the word can be repeated every two paragraphs, for example, and this bears fruit Great at SEO.
③ Study your competition
In order to be able to outperform them, provide more professional and richer content that makes the reader continue to exist on your page for a longer period. This does not mean that you write long and cluttered content with unimportant information, but be moderate and fulfill the requirement and express it with pictures, videos and internal links, and we at Marketing Experts have experts in Studying competitors and achieving superiority over them.