Tips to increase your CPC in Google AdSense
Google AdSense / CPC - For many website owners, especially bloggers, AdSense is a major source of revenue from ads. If this is the case for you, it is important that you learn all you can about optimizing ads on your blog. The most important goal of an AdSense revenue optimization campaign is to increase your eCPM. You want to increase your AdSense CPC, i.e. get a higher cost per click. Even if you have a really good CTR, the potential to generate good earnings and possibly even double it may be required.
Tips to increase your AdSense CPC:
Want to increase your AdSense CPC price? Learn these five rules that you must review and pay attention to in order to achieve a lot of profits in a short time:
1- Use the Ad Review Center:
In your Google AdSense account, you need to go to the Ad Review Center. This is where you get to see how much the ad category is currently paying you. You can take a look at the different categories of ads that are currently appearing on the website. If you see that someone is not paying that amount, just block them to increase your AdSense CPC. This is a simple mod that can help with a lot more than many think but only professionals actually make mods.
Categories that are not related to the site's status or content should be banned. Let's say you are currently blogging about technology related topics. In this case, ads from religion or dating will be inappropriate and will lower your AdSense CPC. Do not believe that such ads do not appear. You can see that they do this in the Ad Review Centre. Through it, you can control the appropriate ads that you want to display on the pages of your site or blog, which contribute significantly to increasing the CPC price in your AdSense account.
2- Use the competitive ad filter:
The Competitive Ad Filter This is another feature that is included in a Google AdSense account. You can use it to block general or specific ads from pages you own. It is possible to block such advertisements from the website. The increase in CPC will not be that high unless you exclude the ads from the competition. And search for profitable ads.
3- Viewer platform in your account:
The websites are accessed using various devices such as laptops, computers, smartphones, etc. It is always important to take a look at the different platforms your visitors are using to get to your site. In general, CPC will not be affected much by the platform. However, we all know that the more targeted you are, the greater the success. Nowadays, most readers come from laptops and desktop computers. That will change in the future.
In most cases, ads shown on mobile devices are of higher quality. For this reason, you must ensure that your site is fully optimized for mobile users. Many blogging platforms, such as WordPress, allow you to do this easily through the use of plugins. Larger sites without open source CMS require financial investment to make modifications.
4- Attracting visitors from certain countries:
This is a factor that has a huge impact when you want to increase your AdSense CPC. You should try targeting some countries as they have better deals available for you. For example, clicking an ad in the United States can earn you $1 to $3 per click. This exact ad will only generate 30 cents if a visitor from a country like India clicks through. Likewise for the Arab countries, for example, the price per click in Morocco or Egypt differs greatly from the price per click in Saudi Arabia and the Gulf countries.
It is therefore important that the content of the site is tailored to audiences in English-speaking countries. If you have a lot of traffic from countries that are not big in terms of click value, there is a good chance that you will need to use something else instead of AdSense to maximize your revenue.
5- Experiment with new ad sizes and location:
Two factors that influence how much you get per lick are the size of the ad and the position of the ad on the site. Depending on the site you manage, it has been proven that specific placement leads to higher profits. It is really important that you keep experimenting with these two factors in order to increase your AdSense CPC. Change the ad location for a week to see how that affects your CPC. When referring to ad sizes, stay focused on the "standard" ones as they always generate higher revenue rather than the outlandish ones due to the volume of advertisers using them.
CPC
CPC bidding means that you pay for every click you receive on your ads. For CPC bidding campaigns, you need to set your maximum CPC bid - or simply 'maximum cost-per-click' - which is the highest amount you're willing to pay for a click on your ad (unless you've set bid adjustments or are using ECPC).
*- Your max CPC is the highest amount you'll be charged for a click, but often you'll be charged less and sometimes much less, and the final amount you'll be charged for a click is called your actual CPC.
*- If you enter your max. CPC bid and someone clicks on your ad, that click won't cost you more than the max. click bid amount you set.
*- You'll choose between manual bidding (you choose bid amounts) and automatic bidding (you let Google set your bids to try to get as many clicks as possible within your budget).
*- CPC pricing is sometimes referred to as PPC.