What is Google Analytics, everything you need to know in 2023
Google Analytics is a tool for examining sites, analyzing the visits that come to them, and obtaining complete reports about any site registered with them, one of the most important tools that help anyone develop their site and prepare successful strategies to improve the appearance of their site in Google search engines, and thus this tool works to solve these problems To lead your site in search engines.
What is Google Analytics?
The Google Analytics tool is one of the free services provided by Google to create powerful analyzes and provide detailed reports about any site, which includes knowing the style of any site and analyzing its upcoming visits. Through this tool, you can also know the sources from which visits to your site come from, whether search engines or communication sites. And many more important information for any website owner.
Why is the use of Google Analytics important?
As long as you use a site, this tool must be made essential in your work, because through it you can learn about all of the following:
*- The number of visits to your site.
*- Analyzing visits and dividing them into regular visitors and visitors coming for the first time to the site.
*- Knowing where most of the visits come from.
*- Knowing the devices from which visits to your site come.
*- Knowing the average time a visitor spends on the site.
*- Display the keywords that top the search results
*- Knowing the source of visits, whether it is from the search engine, from communication sites, or from advertisements.
*- Knowing the most attractive topics and pages on your site for visitors.
*- Knowing ways to improve your site speed.
*- Knowing the best successful marketing methods that can be adopted on your site.
What are the types of Google Analytics reports?
There is a different set of reports that this tool displays regarding your site, and the following are the types of these reports and the importance of each:
1. Audience reports :
What is meant by this type is “audience reports”, which tell you everything you want to know about your visitors, where you will find detailed reports on the age and gender of the visitors, what are their interests, what is their geographical location, what is their language, and how many times they visited the site. This type of report is also Including the type of device from which the visitor entered the site, whether a phone or a computer, with specifying its type as well.
2. Acquisition reports :
The second type of reports is “acquisition reports”, which enables you to know the source of the visitor’s access to your site, whether it is a search engine, advertising campaigns, or a social networking site, and so on. Of course, this is very useful for those who create advertising campaigns on AdWords.
3. Behavior reports :
The third and last type of report is “behavior reports”, which are intended to provide complete reports on everything you want to know about the content of your site. Research, and this type of report is of great benefit to every website owner in order to improve his site.
Types of traffic that Google Analytics monitors:
As we said, the tool helps you to know the source of visitors to your site, and the benefit of knowing that is to improve your site by knowing the percentage of its appearance in search engines and by knowing the best way to advertise for your site based on the visits that come to your site, and these sources from which visitors come vary to four sources We review them below:
1. Search engines :
What is meant by this is to display the number of users or visitors who have reached your site through the search engine without intending to enter the site, meaning that the visitor was searching for something and your site appeared to him in the search results, and of course this is something that must be taken care of and is considered very important as statistics show that the content that It ranks first in the search engines, its share is 33% of the clicks, while the content that ranks second gets 18% of the clicks, and the content that ranks third in the search results has only 12% of the clicks. “The Comprehensive Guide to Topping the Search Engine Results” We recommend that you read it.
2. Email :
We talk here about the number of visitors who reached your site through their subscription to the mailing list of your site or any way you market your site via e-mail, and for reference, we have touched on a comprehensive guide to e-mail marketing entitled “The Comprehensive Guide to Professional Marketing by e-mail” that you can view.
3. Social networking sites:
What is meant by this network traffic is knowing the number of visitors who reach your site through social networking pages and specifying the exact location, is it Facebook, Twitter, Instagram, and so on, and this for the owner of the site can be of great benefit in preparing successful advertising campaigns on different platforms.
4. Direct retinal motion
The last type of network traffic is intended for the visitor to enter directly to your site, meaning that the visitor searched the search engine, for example, on the marketer’s website, and entered the site directly without an intermediary. This is what is called direct network traffic.
Google Analytics is the most powerful tool that brings tons of data for website owners to look into the details and make business decisions and create promotional campaigns accordingly, Google Analytics tool has all the little details in your website and how real people interact with your website, so we advise you to use it from now on .