Top 4 SEO strategies for your website 2023
If you are the owner of a website and want to double your visits, you should know the SEO search engine optimization steps, through our article on SEO, about SEO and how Google works to improve site rankings and multiply their visits.
What is seo?
SEO, or what is known as search engine optimization, or as Page Ranking, is the process of optimizing and adapting websites to the requirements of search engines, for example, Google or Bing.
This optimization of sites in search engines has a goal, which is to increase the rate of visits, because search engine optimization – SEO is the source of approximately 70% of the visits of most websites, and the appearance in the first search results of search engines according to the main words and terms that are used by Targeted customers to search for you, whether the search is related to companies, projects, or different commercial fields.
What are the benefits of seo services?
The benefits of seo services for websites are numerous, whether for corporate websites, e-commerce websites, or individual websites, in order to improve their ranking in search engines.
1- Appearing in the first search results, which helps your audience enter your site before your competitors’ site and thus improve your search engines.
2- Seo services are considered one of the most important main sources that increase the rates of website visits, and also contribute to doubling the profits of websites by obtaining free visits known as Free Organic Traffic.
3- SEO services help you build a base of followers for your business by targeting the audience interested in your business or activity, and it also helps you convert a large number of targeted customers into actual customers.
4- Helping to publish your website for your business among the largest number of audience, and the emergence of your practical experience.
5- Providing the exorbitant advertising cost of marketing your website, whether Google ads or social media ads.
6- Increasing customer confidence in your commercial website, after publishing your service and biography well to obtain a positive impression about your project or business.
7- Occupying the first results in Google with the words your audience targets without resorting to ads.
8- Increasing the impression rate gives you more opportunities to spread, which increases awareness of your brand, which is a great opportunity to convert potential customers into customers.
Best free and paid seo tools
There are many free and paid SEO platforms and tools, which you can learn about through the following points, the most important of which are:
Google Search Console:
Google Search Console is one of the most important free tools that Google has provided to us to help us manage websites and search engine optimization for sites.
It also provides various reports to follow up on the status of your site, and provides tools for monitoring the performance of the site and its compliance with the requirements of search engines, including reports, including the number of times the site appears in search results, the number of clicks on the site's pages, and the words used in searches for you.
This is in addition to the site's internal and external backlinks report, and website compatibility reports with mobile browsing experience.
Google Analytics:
It is a free tool that provides performance analytics and statistics for websites and mobile applications, which include the number of website visits, the source of those visits, and identifying the personal categories of website visitors:
*- Country of Residence.
*- Type.
*- Average ages.
*- Devices used for browsing.
Follow-up on the average duration of browsing the site's pages, in addition to tracking the traffic of the site's visitors, measuring the visitor's session within the site and the extent of his satisfaction or the service you provide, in addition to the number of completed conversions.
SEMrush:
It is one of the first paid tools that we need to optimize websites for search engines, and this tool offers the following:
*- Comprehensive examination of the site.
*- Competitors analysis.
*- Innovative ideas to increase the volume of site visits.
*- Analysis of external links (Backlinks).
*- Statistics and analysis of site visits.
*- Content quality analysis.
*- Analysis and selection of key search terms Keywords.
Screaming Frog:
Screaming Frog is one of the tools that provides a free version and a paid version, and this tool scans your website and verifies the following:
*- Page links are not valid.
*- Examination of cases of redirection.
*- Analysis of headlines and description of pages.
*- Examination of duplicate content.
*- Creating XML Sitemaps.
*- Analysis of the internal structure of the Website Structure.
*- Statistics and analysis of site visits.
Ahrefs:
Ahrefs is one of the paid tools that provides the services we need in search engine optimization (SEO), for example the following:
*- Examination of websites.
*- Studying competitor sites.
*- Analysis and selection of keywords.*-
*- Analysis of external links (Backlinks).
*- Content quality analysis.
The most important factors for the ranking of websites in the results of search pages:
1- Choosing keywords
2- Content Quality
3- Using search words in Google's favorite places
4- Page Title
5- Meta Description
6- Page URL
7- Headings
8- Internal & External Links
9- Attention to textual and visual content
10- Attention to the presence of external links Backlinks Quality
11- Making the browsing experience for site visitors – User Experience
12- Compatibility of the site with browsing from mobile phones (Mobile-Friendly)
13- Periodically reviewing and examining the site
14- Interest in sharing content on social networks
15- Adding photos and videos