All you need to know about SEO 2023
If you are interested in writing content and seek to work in this field, there is no doubt that you have heard a lot about SEO, or what is known as Arabic search engine optimization, or SEO. You may have tried to read about it, but you were surprised by the huge amount of information about this concept, which made you feel lost.
What is SEO?
SEO is an acronym for Search Engine Optimization, or “search engine optimization” and expresses practices that aim to increase and raise the quality of web traffic (the number of visits to a specific website), through unpaid search results on search engines, what is known as Organic Search Results
Although the term is short for “search engine optimization,” this concept relates more to people than to search engines. It is about:
*- Understand what users are searching for on the Internet.
*- The answers they seek to find.
*- The words they use in their search.
*- The type of content they consume.
When you can identify these things, you will be able to connect users who search online with the appropriate solutions that your website offers.
It is worth noting that SEO is a two-sided coin, where the first side is knowing what users are searching for on the Internet, while the second side is presenting this information in a way that search engines can find and understand so that they can deliver it to the user.
How do search engines work?
We can liken search engines to an autoresponder, as they collect a huge amount of content, then organize and evaluate it based on thousands of factors until they determine the best content that will answer a specific question that the user asks when he searches for something on the Internet.
Search engines are able to do this by exploring all forms of content available on the Internet (web pages, PDF files, images, videos...etc) through a process called crawling and indexing, and then arranging them according to their compatibility with the query. Which the user entered into the search engine through a process called ranking.
What is Organic Search?
As we have already explained above, Organic Search Results are the search results that appear to the user as a result of effective use of SEO / SEO techniques, and that no sums were paid by their owners to appear on the results page. It used to be easy to identify natural search results. The advertising results were shown at the top of the results page, followed by 10 links to natural results. However, over time, the way results are displayed on search engines has changed. So how do you identify natural search results?
Today's SERP pages contain more ads and dynamic organic search results (SERP features) in addition to the regular natural search results.
Examples of dynamic search results (SERP features) include:
*- The snippets or answer boxes that appear as an answer to your question at the top of the search page are inside a box.
*- Related results section or People Also Ask.
*- Section of images related to your search.
Is SEO important?
Although paid ads and social media platforms are able to bring more visitors to your website, most of your online traffic comes from search engines.
Not only that, organic search results appear more reliable to specialized researchers and get more clicks than paid ads. As among the search results that appear to users in the United States of America, users click on only 2.8% of the paid results.
Not only that, as SEO is the only online marketing method that, if used well, will always bring you continuous profits and satisfactory results. If you put up relevant content that deserves to be shown on the search results page for a suitable keyword, the traffic to your site will increase over time for free. Whereas, content marketing by other means requires constant payments of money in order to increase traffic and the number of visitors.
Although the different search engines are getting smarter, they still need your help. Therefore, you must improve your site so that you can better communicate the information to the search engine, so that the latter can find this information, index it, and then display it on the results page.
White Hat and Black Hat SEO!
Don't worry, we haven't moved on to talking about fashion! We're still on the subject of search engine optimization. These two terms express two popular techniques in the world of SEO, which are also known as White Hat SEO and Black Hat SEO:
1- White hat SEO
It refers to SEO techniques, best practices, and strategies that comply with the laws and conditions stipulated by search engines. It primarily aims to benefit users and provide better results for their search.
2- The black SEO hat
It refers to techniques and strategies aimed at deceiving search engines, with the aim of obtaining higher traffic and more visits from users.
Black Hat SEO strategies may actually succeed in achieving higher numbers, but they still expose your site to the risk of being penalized and banned by search engines. Your site may even be completely removed from search results pages, and this may cost you huge financial losses. Be sure to avoid them and stick to the right strategies and techniques.