What is SEO and what is its importance in ranking search results?
Do you know what seo is? If you are a writer, blogger, or website owner, we invite you to read with us the article about what is SEO and what is its benefit? So you get to know search engine optimization properly.
What is SEO?
What is meant by SEO is an acronym for the term "Search Engine Optimization", which means SEO in Arabic, and it is the art and science of making your site pages occupy the highest search engine rankings, and since search is one of the most important factors by which people discover content on the Internet, the release of search results will increase traffic to Your website, so you must know why SEO has become important for digital marketing? And what are the practices that you follow to reach the requirements of leadership.
What are the search engine optimization factors?
We knew the meaning of SEO, which is improving and preparing your site to be at the forefront of search engines, and for all optimization processes, we also know important factors that guide us to prepare sites, so SEO factors are divided into three sections (internal, external, and technical).
Firstly. On-page SEO improvement:
Internal SEO (On-Page): It is all the improvement processes that take place within the “On-page SEO” website, and this is easy for you because you create everything that helps in ranking your site, including:
Formatting (including the H1, H2, H3, etc.) headers.
Determine the best keywords and relevant semantic words.
Maintain a high site speed for easy browsing for the user with SEO.
Images are exclusive subject to alt text added to image titles page.
Write your meta description in an attractive way because it will be displayed in the featured snippet on Google.
URL optimization technology to include suggested keywords in the title.
Permanently update the title tag of the page to include relevant terms for the search.
The alt attribute must be used in describing images.
update page description (update meta description tag - write meta data); It raises the click-through rate (CTR) in SERPs.
Create internal links to link pages to each other, especially those that talk about the same topic and keywords, by creating internal links that link articles to each other.
Ensure user experience (UX) because it is very important in SEO.
Second: Improving Off-Page SEO:
In order to make excellent progress and results in raising your site’s ranking and indexing it with search engines, you must not forget the external site SEO optimization practices, through basic improvements, which are:
Creating backlinks means placing strong external links from large and trusted sites to build positive links that make progress in your SEO operations.
Interest in publishing the site on social media platforms and sites such as (Twitter, Facebook, Quora, Instagram, etc.).
Target your customers by creating a registration banner on the site to collect e-mails and send your new work, while making sure to provide them with good and useful content so that potential customers trust you.
Carrying out carefully planned paid advertising campaigns to bring the desired benefits.
Build a good guest post and create useful banner ads.
Thoroughly thought-out e-marketing so that customers keep your site in their favourites.
Third: Technical SEO improvement
Technical SEO works on checking the search engine optimization technology through crawling and indexing, meaning that you make the eyes of the search engine go to the site and work on indexing it by crawling it through the efficiency of your site infrastructure.
Improving the technical SEO of the site depends on several factors, starting from the idea of building a website and ending with the design of a website or blog in its final form. These factors, in short, are:
Domain (your website address for your visitors to reach).
The choice of hosting used for the site is very important.
Register in webmaster tools.
If you are creating a blog, optimize your Robots.txt file to configure the archive.
Good site appearance by designing a quick template divided into sections related to the website / blog title.
Download the XML sitemap.
Website speed improvement.
Set HTML & SSL codes and fully protect the site with a protection certificate.
Configure responsive design with phones and desktops.
The most important factors that lead to Google search results (Ranking Factors)
Google sets a difficult and complex set of algorithmic rules to determine which pages and content deserve to be on the first page and in the leading results, among thousands of pages and sites for each query and searcher's intention.
So there are hundreds of ranking factors that determine SERPs; It is an acronym for the word: Search engine results pages.
In short, we will mention the most important and most important three basic factors as a measure by which Google or search engines in general measure the extent to which sites are evaluated on the basis of which their quality is determined and then how they are ranked in the SERPs, and they are:
1. Links:
It plays an important role in determining the ranking of sites in Google, Bing and other search engines, because the link and linking to other sites is simply a vote in favor of the site with its high quality by other sites, and the site visitors increase.
It is certain that the linking of the site by many links to trusted sites and its link to the site’s niche is of great benefit, as it gives it more authority with the search engine, which is what is called (PageRank in Google) or in the eyes of all search engines.
2. Content:
Search engines today analyze the content to determine the quality of the content and see if it is relevant to the search query or not, and the content and the site are arranged according to targeting.
3. Page Structure:
Installing or creating the page in any site that depends on the HTML language and the codes that structure the page and give it its appearance and include the keyword in the article URL and in the title.
Therefore, the HTML format is the main engine for the crawlability of the site, which gives the opportunity for search engine optimization, and increases the chance of ranking, especially if it is written properly and without a huge increase in JavaScript codes that affect the speed of the site as well, and harm crawling and the emergence of a specific article.